2021 Winter Booklet
Publication, Mass Production, Inspiration, Information, Layout, Typography
The 2021 Winter Booklet was distributed to all the Linen Chest stores across Canada to hand out to customers for product inspiration and store information as they shopped. A booklet is also included in every online order package to thank the client and encourage them to continue shopping local. It consists of spreads representing each Linen Chest department, such as bedding, bath, decor and electrics.
The booklet is both inspirational and informative, including QR codes throughout so that the reader can scan to learn more about the store’s products, contests, online pages and services. It was meant to start off as a generic Winter homestyle, slowly transitioning towards a Holiday and festive feel.
Browse through the online version here:
Hover over each image for the original photo.